“The Allegory of the Cave” by Plato illustrates metaphors...

â€Å"The Allegory of the Cave† by Plato illustrates metaphors that is to contrast what the readers believe to be the truth and reality. In the story told by Plato, he presents the reader with an allegorical tale in which an individual finds it difficult to discern between appearance and reality, as often times what is presented to individuals may be just an illusion. Although â€Å"The Allegory of the Cave† was written in the ancient days, it can still be used in today’s world due to all the censorship the audience receives. The cave which Plato speaks of is known as the place where the prisoners are chained to and unable to turn their head to see what exactly is happening behind them. Behind them, there is a pathway and a fire which creates a†¦show more content†¦Does this not make us similar to the prisoners in the cave? We are so chained up and only seeing the pictures that are depicted on televisions and the internet, just like the prisoners viewing whatever is being shown on the wall as reality. For example, when we think about Israel now, all we think of is war and destruction. Even when we do a search of Israel, pictures of destruction comes up. What happened to the past when we see Israel for the good it offers and not just the bad? As we start to get more interested into one topic of the world news, we start to dig deeper and deeper. Technology in the 21st century is so great that we can experience both virtual reality and live video feeds. Live video feeds is what allows to experience the news as if we were actually there in person. We have been so reliant on virtual reality, that when we see the live video feeds of a place, we start to question what is actually reality and what is illusion. Doesn’t this make us the prisoner that escaped to experience the real world but didnt know what to believe? In the 21st century, media is similar to the cave. The images that were shown to us through media are similar to those shadows on the wall shown to the prisoners. Once we reach the outside, we will truly know what the truth is because that is reality. Although â€Å"The Allegory of the Cave† was written in ancient times, it can still be related toShow MoreRelatedAllegory of the Cave Plato6021 Words   |  25 Pagescomfortable with this unawareness because it is all we know. Platos Allegory of the Cave† captures the essence of the journey to enlightenment. Clearly, the thought of sameness and normality thinking has transcended from Platos time to today. Thus, the allegory is relevant to contemporary essential life. Organizations are known for fostering a culture of group thinking. The danger inherent in group thinking is the object lesson that Plato tries to convey. When we refuse to engage in critical thinkingRead More The Republic by Plato Essay5378 Words   |  22 PagesThe Republic by Plato At the beginning of Book I, we are introduced to the narrator, Socrates, and his audience of peers. We are made aware, however, of Socrates special charm and intellectual gifts through the insistence of Polemarchus and the other men for the pleasure of his company. The tone is casual and language and modes of expression rather simple, as is commonly the case in Platos dialogues. However, Platos unaffected style serves at least two purposes. For one it belies the complexity

Research Proposal Social Work - 2475 Words

TABLE OF CONTENTS I. INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1. 1.1 Statement of the problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1. 1.2 Motivation for study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. 1.3 Goals of the study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. II. RESEARCH DESIGN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3. 2.1 Type of Research Approach†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. 2.2 Type of Research Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 3. 2.3 Data Collecting Methods and Data Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 3. 2.4 Population and Sampling Procedures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. 2.5 Anticipated Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. 2.6 Procedures of Research Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. 2.7 Costing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7. 2.8 Ethical Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 8. III. CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9. IV.†¦show more content†¦This is applied research where a knowledge development objective is the end result (Blanche Durrheim, 1999: 41). 2.2 Type of Research Design A research design can be understood as the planning of any scientific research from the first to the last step. In this sense it is a program to guide the researcher in collecting, analyzing, and interpreting facts (Bless and Higson-Smith, 1995:63). For the purpose of this study, the researcher intends to use a cross-sectional research design where all the data will be collected at the same time. The distribution of the research questionnaires will take place over a time period of two weeks where the main data will be collected from the respondents. 2.3 Data collecting methods and data analysis The data gathering will be done with a questionnaire the researcher designed her self that will assess work satisfaction of social workers. The questionnaire is named the Questionnaire on Social Workers Work Satisfaction in Welfare Organizations. This questionnaire firstly has the objective to collect certain vital demographic information from the respondents. Secondly, it covers aspects on how the respondents perceived their work environment, their experiences in so far their workShow MoreRelatedGrowing Convergence Research At NSF Big Ideas : Lab Report1492 Words   |  6 PagesConvergence Research at NSF (NSF 17-065) described an initial set of opportunities to explore Convergence approaches within four of the research-focused NSF Big Ideas. 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James Cameron’s Avatar (2009) Free Essays

Having won over 80 awards, James Cameron’s Avatar (2009) is the highest-grossing film of all time (Birkin 30). It tells the story of the blue-skinned Na’vi, inhabitants of an alien planet called Pandora, who are attacked by a group of humans from Earth. Eventually, the human protagonist Jake Sully turns against his own people and helps the natives defeat the invaders. We will write a custom essay sample on James Cameron’s Avatar (2009) or any similar topic only for you Order Now While it seems that Avatar is designed to evoke sympathy and understanding for indigenous people, this paper aims to show that the movie counteracts this purpose. By looking at the movie from a meta level, it is argued that it promotes a stereotypical representation of race by depicting Whites as superior to other races. The idea of a white supremacy is especially conveyed in Avatar through the white protagonist Jake Sully. At the beginning of the movie, Neytiri, who is the Na’vi tribe leader’s daughter, introduces Jake to the rest of her people, explaining that she did not kill him due to a sign by their God Eywa (Avatar, 00:45:45). Thus, the viewer is left with a feeling that Jake must be special for some reason, which is further supported due to his immediate integration into the tribe. Although Jake is supposed to be the alien, who only just landed on Pandora, he makes fast progress and is soon able to climb and hunt like the natives. He learns their language and is eventually considered one of them. Meanwhile, Jake falls in love with Neytiri, and the two of them engage in a relationship (Avatar, 01:24:50), even though she was originally promised to a Na’vi man. In addition, Jake is the only one who can ride the dragon-like bird Toruk (Avatar, 01:53:32), a performance that only five people managed to do before him (Avatar, 01:18:26). In summary, Jake is portrayed as superior to the indigenous people since he is easily able to outdo the Na’vi in all areas of life. Despite the movie being fictional, the Na’vi resemble stereotypical images of real ethnic groups. Susana Loza observes that â€Å"[t]heir [†¦] nearly naked blue bodies are [†¦] decorated with Maori tattoos and Maasai-style necklaces and beaded jewelry. Their long, dark hair is adorned with feathers and either worn in mohawks or dreadlocked† (54-55). Thereby, Loza suggests that the Na’vi combine different elements of minority cultures in their appearance. One example is Neytiri who wears a stretched ear piercing, which is common in many African cultures. Likewise, David Brooks notes that â€Å"[t]he peace-loving natives – compiled from a mà ©lange of Native American, African, Vietnamese, Iraqi and other cultural fragments – are like the peace-loving natives you’ve seen in a hundred other movies†. His point is that indigenous tribes are often portrayed in stereotypical ways and that this stereotypical representation also applies to the Na’vi, who are depicted as illiterate savages living in close touch with nature. For instance, they frequently use animal-like noises or hissing sounds, making them appear rather primitive. Moreover, it is noticeable that the actors who play the main Na’vi characters are all people of color (Birkin 31). All of this contributes to the impression that the Na’vi are not a completely fictional tribe, but they are indeed a composition of existing minority cultures. Even more important is that Avatar draws on the genre of a white savior film. â€Å"The ‘white savior’ film [†¦] centers on a white protagonist whose main role [†¦] is to rescue peoples of color from outside invaders, from inside threats, and from themselves† (Bausch 914). In Avatar, the Na’vi need Jake to save them from the attack of the other humans. Without his assistance, the tribe is completely helpless and naà ¯ve. For example, the Na’vi try using bows and arrows to fight against flying tanks (Avatar, 01:38:55), or they sing and pray instead of creating a plan to defeat the enemy (Avatar, 01:53:00). Only when Jake joins their army and provides them with mechanical weapons and a strategy are they finally able to defend themselves. Hence, Jake is portrayed as the white savior of non-white people who are apparently incapable of handling problems themselves, which is an idea that is clearly offensive towards indigenous people. All in all, Avatar reinforces the common notion of Whites being superior to other ethnic groups by producing stereotypical impressions about race. However, Avatar is no exception since the topic of the white savior comes up in several movies (cf. Bausch 914-918). These kinds of movies provide white viewers with the chance to identify with the (apparently) good-hearted white people, while being able to distance themselves from the violent doings of their American ancestors. Although people commonly consider themselves to be tolerant and open-minded, Avatar serves as an example which suggests that we must still be careful with hidden racism in ‘white savior’ movies. In respect of the ideas that the movie conveys, its success should certainly be regarded critically. How to cite James Cameron’s Avatar (2009), Papers

Optical Distortion, Inc Essay Example For Students

Optical Distortion, Inc Essay Optical Distortion, Inc. Case Study December 02, 2013 Situation Executive Summary: Optical Distortion Inc. is a single product company that produces contact lenses for chickens. ODI believes that the use of contact lenses for chickens is a superior solution for poultry farms relative to the current alternative manners that farmers use to prevent cannibalism among their chickens something that is the cause of mortality rates of up to 25% on some farms. Given the fact that these lenses can cut mortality rates down to as low as 4. 5% (compared to the current common alternative f debeaking chickens, which brings mortality rates down to 9%), there is the belief that these contact lenses can have a drastic impact on the market and prove to be very successful for ODI. Also, with over $363 million chickens in the US, the market size to promote this product to is rather substantial. Considering the limited resources available to ODI and the desire to make an impact in the market prior to other firms Joining them in 2-3 years time when they would be in a position to market a comparable product, aiming for the right market segments and entering with the ight price are paramount to success. By focusing the marketing attempts on large farms (of 100,000 chickens or more) in California, and selling a box of lenses for $37. 50 each, then the company would be in a prime position for success. Situational Analysis: Issues that farmers are currently facing include life expectancy of chickens, their average egg yield, and their food consumption. All these factors are marred by a chickens naturally aggressive nature in their familial hierarchies. Of greatest concern however, is that fact that chickens have cannibalistic tendencies, resulting in up to 5% mortality rates. In order to avoid literal henpecking, farmers are having the chickens beaks cut off. For many weeks, these chickens deliver a sparse yield of eggs, beaks though not only traumatizes the chickens, but also alters the way chickens naturally consume food, making it more difficult to eat their grain. Thus, farmers are required to overstock the chicken feed, ultimately leading to food being wasted (as a cost to the farmer). Taking all of this into consideration, it is clear that the desire for farms to have a means of reducing these problems is very high. Product Characteristics With chickens being social birds, they follow a social structure; a literal pecking order. The dominant birds peck the submissive ones and the pecking goes on increasing to the point of cannibalism. While the method of debeaking has proven effective, as mentioned, there are side effects. The ODI lens on the other hand does not have these side effects. The lens reduces the vision of the chicken to roughly 12 inches, forcing the chickens to constantly have their beaks down to search for food or their pathway to wander, in turn making it very difficult to differentiate between the ubmissive chickens from the dominant ones. This is essentially the reason for mortality rates being reduced to as little as 4. 5%. Of key concern to farms would be value proposition of this new product and process. Of great importance is the fact that the rate at which chickens have lenses inserted is roughly the same as the rate at which chicken can be debeaked (225 per hour vs. 220), in turn ensuring that the cost of this process is equal to that of the debeaking process. Additionally, these lenses would not cause any trauma and they would cater to the problem at hand without any significant side-effects. .ud613e1ae845c21391d737056da406df3 , .ud613e1ae845c21391d737056da406df3 .postImageUrl , .ud613e1ae845c21391d737056da406df3 .centered-text-area { min-height: 80px; position: relative; } .ud613e1ae845c21391d737056da406df3 , .ud613e1ae845c21391d737056da406df3:hover , .ud613e1ae845c21391d737056da406df3:visited , .ud613e1ae845c21391d737056da406df3:active { border:0!important; } .ud613e1ae845c21391d737056da406df3 .clearfix:after { content: ""; display: table; clear: both; } .ud613e1ae845c21391d737056da406df3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud613e1ae845c21391d737056da406df3:active , .ud613e1ae845c21391d737056da406df3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud613e1ae845c21391d737056da406df3 .centered-text-area { width: 100%; position: relative ; } .ud613e1ae845c21391d737056da406df3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud613e1ae845c21391d737056da406df3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud613e1ae845c21391d737056da406df3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud613e1ae845c21391d737056da406df3:hover .ctaButton { background-color: #34495E!important; } .ud613e1ae845c21391d737056da406df3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud613e1ae845c21391d737056da406df3 .ud613e1ae845c21391d737056da406df3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud613e1ae845c21391d737056da406df3:after { content: ""; display: block; clear: both; } READ: Peer pressure EssayBeyond this, analysis showed that nearly 1 56 pounds of feed could be saved per day. This would lead to considerable annual saving since the feed itself is valued at $158 per ton. Financial Analysis: By looking at the average cost of $0. 50 to produce a dozen eggs (based on 22 dozen eggs per hen per year), we can see that on an annual basis, $252. 5mil is spent per year on producing eggs in California. Profits in turn are $0. 03 per dozen, meaning profits of $15. 15 million per year. Other things being equal, by reducing mortality rates from 9% to 4. 5%. Other things being equal, this, as a result of the extra eggs hat could be laid and sold, would raise profits by approximately $750,000 per annum. Add to this the food savings of roughly $4. 25mil per year (adjusted for the extra birds that would not be killed through cannibalization), means a savings per year of $5mil. Looking at this on a per chicken basis, this means increase profits $0. 22 per chicken. As such, ODI should look to selling the lenses at $37. 50 per box ($0. 15 per pair of lenses), allowing them to take much of the savings of the product from the farmer whilst still allowing an overall profit increase of $0. 7 cents per chicken for he farmer. Looking at how this would be taken to market, ODI ought to consider how to attract farmers, this should be done in a way that farmers perceive this as a safe investment. Marketing should be around the following factors: 1) Improvements over debeaking in lowered mortality rates, 2) Improvements over debeaking in lowered billing, 3) For the first month of introduction, free trial (labor and lenses) for first 1,000 chickens to demonstrate the effects (if the farm has a flock of more than 100,000). The quick, the farmers would be interested. The only condition would be that the 1,000 hickens should be separate from other chickens to demonstrate lowered mortality. The initial costs would be $196,000. Since ODI is confident of the product, they should expect every time they give a free trial of 1,000 pairs, they would convert them to a customer. If we assume only 1% trials during the first month, the initial free applications would only cost ODI roughly $400 for all of the lenses and roughly $10 per 1000 chickens inserted with lenses. If we consider then what this means in terms of company profits, at a selling price of $37. 0 per box, this means a mark-up of $37. 08 per box. Selling 480,000 boxes per year would bring in $18mil per year in revenues. With headquarter costs of $1. 2mil and $1. 2mil in annual marketing costs, making potential profits as high as $16. 6mil per year. Recommendation: The key to the recommended marketing Strategy is to choose one particular state and one market segment (segmenting the market by fa rm size). With this in mind, ODI would be best suited to targeting, in the short run, only farms with a flock size of 100,000 chickens or more, in California. Since the company has limited resources to invest in their marketing campaign to begin with, it important to market the product o the segment that is likely to yield the largest and most instant results and do so with a minimum level of cost. By targeting the larger farms, every farm penetration has the potential for sales of 100,000 or more, depending on the size of the farm. Not only are there larger potential returns for any given farm, this allows for less total marketing needed, with time and effort saved by having fewer farms to approach (relative to targeting smaller firms whereby the number of farms to target is greater). .u0857adbdd3a1e10a089477abc91369f1 , .u0857adbdd3a1e10a089477abc91369f1 .postImageUrl , .u0857adbdd3a1e10a089477abc91369f1 .centered-text-area { min-height: 80px; position: relative; } .u0857adbdd3a1e10a089477abc91369f1 , .u0857adbdd3a1e10a089477abc91369f1:hover , .u0857adbdd3a1e10a089477abc91369f1:visited , .u0857adbdd3a1e10a089477abc91369f1:active { border:0!important; } .u0857adbdd3a1e10a089477abc91369f1 .clearfix:after { content: ""; display: table; clear: both; } .u0857adbdd3a1e10a089477abc91369f1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0857adbdd3a1e10a089477abc91369f1:active , .u0857adbdd3a1e10a089477abc91369f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0857adbdd3a1e10a089477abc91369f1 .centered-text-area { width: 100%; position: relative ; } .u0857adbdd3a1e10a089477abc91369f1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0857adbdd3a1e10a089477abc91369f1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0857adbdd3a1e10a089477abc91369f1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0857adbdd3a1e10a089477abc91369f1:hover .ctaButton { background-color: #34495E!important; } .u0857adbdd3a1e10a089477abc91369f1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0857adbdd3a1e10a089477abc91369f1 .u0857adbdd3a1e10a089477abc91369f1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0857adbdd3a1e10a089477abc91369f1:after { content: ""; display: block; clear: both; } READ: Sherman Williams EssayThis would allow the company to have only 1 sales representative and one technical xpert, given the fact that there are only 87 such farms in our target state of California (looking to loosely bend Olsens initial desire to have any sales person have a maximum of 80 farms). This would also allow the use of only 1 office rather than being spread across the country that would require multiple offices (and in turn, more Regional Managers, Admin Staff, Shipping Clerks and rent). In addition to this, the share of chickens from farms that have 100,000 or more chickens farms has been increasing at an average rate of 38% per annum and is thus the segment that long erm the firm would wish to ensure they are part of. As for why California, the farms there (with a flock size of 100,000 or more) have more number of chickens compared to any other region (22,952,283 in total an average of 264,000 chickens for each farm) and thus is the state with the biggest market. Whilst this is a very high margin return investment, the downside is that is requires a high level of start-up capital and a bi marketing push. Given the current size of the firm, there would need to be quick expansion, which sometimes is not only difficult but can mean bringing in the rong people, who may not share the same vision as the likes of Garrison and Olson but may simply not be good enough to market such a product. Indeed, with competitors able to Join within the next 2-3 years, time truly is of the essence as failure to launch and be successful within the first year may mean never creating a change their ways, or may need a long time to, there the main dangers of not hitting the required targets quick enough that would be needed to recover the initial investment. Should they be successful however, the potential for profits are enormous.